games and places

Now Play This

Now Play This / as part of Matheson Marcault / 2015-2019


Now Play This is a festival of experimental game design which runs at Somerset House in London as part of the London Games Festival. The festival began as a small-scale prototype in 2015, and since then has expanded into a nine-day event with a different thematic focus each year.

Now Play This shows old and upcoming work from artists working with play and games in any field: videogames, board games, interactive installation, playful poetry, performance, architecture and more. We also commission new work.


At the heart of the festival is a ticketed exhibition. Around this exhibition sit talks, workshops, a focused weekend with a conference looking at the making process of different playful work, and a range of free outdoor installations across the Somerset House site.


Now Play This is supported by Arts Council England, Games London, Ukie, the British Council, and Somerset House. All photos from the 2019 festival, taken by Ben Peter Catchpole.